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Telephone to Traffic: Increasing Your Conversions
What’s the key to successful leasing phone calls? How do you start the relationship sale, pre-qualify the prospect and begin the assumptive close all at the same time? Learn the answers to these questions as well as Domino Questions, Address Selling and how to ask Personal Needs Questions.
Closing: It’s a Process, Not an Event
Too many Leasing Professionals view ‘the close’ as an event at the end of demonstration. In reality, closing is a process that begins when the Leasing Professional starts their day. Learn how to watch for buying signals, use trial closes, use closes in combination and more.
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Objections are Easy!
Stop trying to OVERCOME objections and start resolving them with the help of your prospect. Learn key phrases and techniques to help you qualify and understand your prospect’s real objection. Is it a deal breaker? A deflection? Or simply an excuse not to lease? You’ll find the answers to these and more in this informative session.
 Follow Up or Fail; It’s Up to You
Studies have shown that communities that practice strategic follow up can increase their leases by up to 25%. However, most companies fail to do even cursory follow up. Find how to design, implement and utilize a follow up program successfully at your property.
Increasing the Interactivity in Your Demonstrations
Did you know that the use of small commands in your demonstration can actually increase your chance of leasing to your prospect? Do you know how to make a small room appear larger? And when should you get out the brochure for the prospect – before or after you have demonstrated the apartment home? Find out how to make your demonstrations interesting, educational and above all - memorable!
Closing the Back Door: Resident Retention Strategies
According to a J.D. Power study on apartment residents, your residents make their renewal decision in a very short time period. How can you capitalize on this information and close your back door? Learn how one community increased their renewals by 27% simply by focusing on one very specific area of service in their community.
Two Hour Tune Up
When is the last time you had an expert, objective opinion of your models, collateral materials or advertisements? Take the Two Hour Tune Up and let Lisa fine tune an area of your marketing for you.
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