"Lisa Trosien is one of our most energized educators in our industry today. Not only is she on top of industry trends but she also has her finger on the pulse of where we are headed. Her continual research efforts into other complimentary industries lend interesting perspective and insight into how we recruit and train on-site teams. She is experienced, interesting and extremely entertaining."
Julie Smith
President, The Bozzuto Group
 "Lisa’s approach to training Leasing Specialists is unique because she actually considers the essence of their title as just that…“Specialists” in their given occupation. Her training is always well researched, factual and delivered in a no-nonsense manner that compliments the audience by treating them as those of equal intellect rather than assuming a superiority posture. Her information is always fresh and referenced from up to the minute research. She is a thorough student of her or her client’s competitive position and invokes the knowledge and value of her research to drive home the importance of differentiating with a competitive selling message. She uses both a qualitative and quantitative approach to training that inspires attendees to seek and develop a greater level of consumer psychographic and product knowledge to empower their message and thus justifying their title of “Specialist”. You can always count on Lisa to bring statistical data on surveys completed and information derived on geographic competitors that increases the impact and credibility of her training, specifically tailored to the audience. You never question the material gained from a Lisa Trosien seminar or training session, she always has the answers and the footnotes!"
Brenda Coons
Director of Marketing & Revenue Management, Edward Rose Companies
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